Coronavirus Trading Update

Our founding Director, Louis Hurst, has given us an update on HatHats’ response to the Coronavirus. As the lockdown has been extended, HatHats pledges to retain every job where possible, invest in future projects and help our supply chain through these unprecedented times.

Wow, what a crazy 3 weeks!

I hope that you’re all staying safe and are looking out for one another.

At HatHats Coffee, stepping outside of our comfort zone has always been at the core of our philosophy. Nonetheless, in the past few weeks, we have (similarly to everyone else) been challenged like never before.

Overnight, our needs, priorities and state of mind have shifted.

No matter how hard it has been, we must remember that every challenge provides an opportunity to grow further and develop our strengths.  Pulling through this crisis will take a serious shift in mindset and that isn’t easy, especially when anxiety comes into play.

Panic breeds panic, but calm builds strength.

Calmness brings you to the present. It is state of mind where you can let go of what you can’t control, thus enabling you to focus on what you have in your power right now.

Finding compassion, gratefulness for what we have and doing our bit to be part of the solution is at the core of that shift in mindset. Covid-19 is a constant reminder that we are all intrinsically connected to one another.

In many ways, what we’ve experienced has taken us through the stages of anticipatory grief. First of all, denial (it won’t happen), to a state of bargaining with ourselves (we’ll all stay at home for three weeks and things will be normal again), then to a state of sadness. Eventually we have accepted that we don’t know how long this will last for, or how bad it will be.

Acceptance too, brings you to the present, to making peace with the reality that the world might not be the same as before.  But it’s okay not to know. It’s okay not to be in control.

So now, the important question is: “What are we going to do about it?".